This brilliant 1966 TV Commercial was tweeted out by the wonderful Lenore Skenazy from Free Range Kids (@FreeRangeKids) and in my humble opinion needs to be seen by as many parents/non-parents and kids as possible.
I'm a mother, I get it, I don't intentionally put my child's life in danger but I also remember a day when we allowed our kids to live. To make mistakes, to learn from them, to ride bikes barefoot and yes dammit, to fall off a hurt ourselves occasionally but more importantly to be allowed to live.
So indulge me this little piece of nostalgia and enjoy.